Innovation Uptake 2- People and Products
The Bass Diffusion Model, and Rogers Five Factors… More Innovation Uptake 2- People and Products ...
Innovation Uptake 1- Basics
An introduction to innovators, imitators, and each of their preferences… More Innovation Uptake 1- Basics ...
Customer Lifetime Value
A company will increase in value if CLV > CAC… More Customer Lifetime Value ...
Head, Heart, Hand
If customers aren't buying, go through their journey before you just spend more on a better product… More Head, Heart, Hand ...
Brand Positioning
Use a positioning triangle to build a positioning statement and tagline that matches… More Brand Positioning ...
User Shopper Payer Influencer
Within a customer segment a number of groups exist, each playing different roles in a transaction… More User Shopper Payer Influencer ...
Customer Segmentation
Don't segment by demographics- always do it by behaviour… More Customer Segmentation ...