Innovation Uptake 2- People and Products
2019-02-28
The Bass Diffusion Model, and Rogers Five Factors… More Innovation Uptake 2- People and Products
Category: Customers
Innovation Uptake 1- Basics
2019-02-28
An introduction to innovators, imitators, and each of their preferences… More Innovation Uptake 1- Basics
Customer Lifetime Value
2019-02-18
A company will increase in value if CLV > CAC… More Customer Lifetime Value
Head, Heart, Hand
2019-02-18
If customers aren’t buying, go through their journey before you just spend more on a better product… More Head, Heart, Hand
Brand Positioning
2019-02-18
Use a positioning triangle to build a positioning statement and tagline that matches… More Brand Positioning
User Shopper Payer Influencer
2019-02-15
Within a customer segment a number of groups exist, each playing different roles in a transaction… More User Shopper Payer Influencer
Customer Segmentation
2019-02-13
Don’t segment by demographics- always do it by behaviour… More Customer Segmentation