Innovation Uptake 2- People and Products
2019-02-28
The Bass Diffusion Model, and Rogers Five Factors… More Innovation Uptake 2- People and Products
Category: Plan
Innovation Uptake 1- Basics
2019-02-28
An introduction to innovators, imitators, and each of their preferences… More Innovation Uptake 1- Basics
ERRC Curve
2019-02-20
The single most important tool for understanding and explaining your business… More ERRC Curve
Niche or Mass Market?
2019-02-19
Map your position on the competitive landscape, and your proposition on a frontier curve… More Niche or Mass Market?
Customer Lifetime Value
2019-02-18
A company will increase in value if CLV > CAC… More Customer Lifetime Value
Head, Heart, Hand
2019-02-18
If customers aren’t buying, go through their journey before you just spend more on a better product… More Head, Heart, Hand
How the Market Functions
2019-02-18
Identify the most influential features of a market from the perspective of its internal dynamics… More How the Market Functions
Brand Positioning
2019-02-18
Use a positioning triangle to build a positioning statement and tagline that matches… More Brand Positioning
User Shopper Payer Influencer
2019-02-15
Within a customer segment a number of groups exist, each playing different roles in a transaction… More User Shopper Payer Influencer
Defensibility
2019-02-14
Your output should be differentiated because of a core resource that cannot be copied… More Defensibility
Pixar Pitch
2019-02-14
The best way to check you are really doing something different… More Pixar Pitch
Value Sticks
2019-02-14
The relationship between customer WTP, price, and cost will decide sales volumes and profits… More Value Sticks
History of Competitive Strategy
2019-02-13
Learning from history is cheaper- the last 60 years of a discipline on one page… More History of Competitive Strategy
Competition Basics
2019-02-13
A whistle-stop tour of competitive analysis, laying the foundation for more detail… More Competition Basics
Customer Segmentation
2019-02-13
Don’t segment by demographics- always do it by behaviour… More Customer Segmentation
Describe the Opportunity
2019-02-13
Explain the whole opportunity, and the part of it that you intend to solve… More Describe the Opportunity
Value Chain Dynamics
2019-02-12
Place your market within the value chain, and check your chain has enough profit to support your plans… More Value Chain Dynamics
Market Maturity
2019-02-12
Different companies tend to propagate at different stages of a market’s lifecycle… More Market Maturity
Market Size
2019-02-12
Calculate the size and growth of your potential market, with the right supporting data… More Market Size
Defining the Market
2019-02-12
Describe what exactly you mean when you talk about the market you are in… More Defining the Market
Valuation
2019-02-12
Understand the difference between pre-money and post-money valuations, and how they are done… More Valuation